2020 Eyecare
Challenge: Rebrand the company to modernize its image and boost new patient acquisition.
Client Challenge
2020 Eyecare is a full-service vision center in Glenwood Springs, CO. They had an outdated brand and were noticing that patient attrition was increasing and acquisition was becoming more difficult due to an increased number of regional competitors. They hired us for a complete re-brand, marketing plan and ongoing advertising and public relations to boost patient acquisition and retention and also generate more seminar attendees.
Our Marketing Solution
We developed a new brand that reflects the mountains and active outdoor lifestyle of the region. We created an integrated marketing plan and executed it, including:
Logo design featuring rocky mountains, along with a stationery package and branded materials.
Brand message platform.
Web development and SEO.
Print and radio advertising with multiple calls-to-action.
Public relations program.
Vehicle wrap design for PT Cruiser that picked up patients without cars.
Direct mail campaign to existing patients and regional prospects.
Brochures, flyers and other collateral.
Results
The owners loved the new identity as it exactly fit the brand personality they envisioned. Our marketing exceeded their goals for patient acquisition and retention:
New patient acquisition increased 15% six months after campaign launch.
Patient retention increased 5% the first year, and over 8% the second year.
Seminar attendance increased by 11%.
PR generated over 15+ positive press hits giving them thousands of media impressions.
The colorful PT Cruiser generated brand awareness as folks began to see it around town.
Logo Design
Print Ads
Print Ads
Website Development and SEO
Brochure
PT Cruiser Vehicle Wrap
Stationery Package