Branding: Transform Your Image
Create a compelling brand that sets you apart and promotes your best assets.
Many businesses are hindered by a weak brand and muddy messaging, so we help them achieve a powerful brand rooted in the knowledge of a foundational marketing strategy. Our framework creates purpose, positioning, messaging and an identity that delivers compelling clarity about how you help customers thrive. A powerful brand differentiates your company in the marketplace and captures attention.
Branding Services
Your purpose is a bold declaration of the legacy your organization will leave in this world. It inspires employees and customers to engage. We facilitate sessions that emerge your organization’s purpose. We recommend this after strategic planning as planning often influences purpose. Learn more about purpose. Services include:
Leadership sessions facilitated to explore and identity purpose
Statement audits to assess current statements for relevancy
Statement writing and development based on sessions
Implementation guidance for proper usage internally and externally
Purpose, Vision, Mission
Brand positioning and architecture are critical parts of a cohesive brand strategy. For large companies with multiple divisions or product portfolios, it’s essential to not only position products effectively against competitors, but to also clarify the relationships between internal brands. Services:
Brand positioning: cultivating a stance that sets you apart in the marketplace.
Brand architecture: establishing the formal relationship between multiple internal brands for internal and external clarity
Brand hierarchy: formulating a plan for how company brands will interact with one another across your marketing plan
Brand Positioning and Architecture
Brand messaging is the key to a brand that compels. Our proven framework facilitates the right conversations and creates an authentic brand message platform that is clear, succinct and powerful and conveying your unique brand position. Services include:
Brand message audit to assess current messaging effectiveness
Brand message platform session facilitation and development
Taglines / slogans
Brand promise / elevator pitches
Value propositions
Competitive differentiators / unique selling points
Product and service descriptions
Brand voice guide for personality and tone characteristics
Writing and speaking style guidelines
StoryBrand BrandScript: we specialize in this powerful messaging methodology.
Brand Messaging
We create stunning company, product and service logos for a powerful visual brand. We also develop brand standards manuals to help your team maintain visual consistency across communications. Services:
Logo design delivered in all necessary color variations and file formats
Stationery packages: Business card, letterhead, email signature
Brand guidelines books that give your team the ability to govern:
Logo usage
Color palette
Visual style guidelines
Font and typography guidelines
Graphic elements, iconography, imagery
Brand Visual Identity
Take Our Fun Brand Mastery Quiz
