A lead magnet is a free resource or offer that a business gives to potential customers in exchange for their contact information, especially their email address. Effective lead magnets turn contacts into customers. Learn what they are and how they work!

Your brand’s reputation can be damaged by just a few negative outsider opinions. If you want to have a say in how your brand’s value is perceived, you need a smart brand strategy. Learn how.

Learn the top five reasons why every company needs a marketing plan, as well as the difference between marketing strategy and your marketing plan.

No one gives a crap about your new website.
If you’re tempted to notify the world about your new website, logo or other big marketing accomplishment, you may want to re-think it.

If you think your purpose is to make more money, you haven’t discovered it yet. Most business leaders think their company’s purpose is to be more profitable or to make customers happy. But it’s actually much more significant and all-encompassing.

Discover the magic of discovery.
Discovery involves assessing a company’s operations, internal team and customer perceptions. But why is that so magical?

Activation: Useful term or useless jargon?
Brand activation means interactive, one-on-one experiences with a product or service. But that’s always been a part of marketing. Is this term useful or useless?