Our Marketing Solution
Our creative concept features a variation of Rosie the Riveter from the WW2 ‘We Can Do It’ campaign. We then rebranded the company’s visuals and messaging:

• Brand messaging to update core messages and to communicate the new brand and anniversary.

• Logo design based on Rosie the Riveter to achieve a competent yet feminine brand personality.

• Stationery design, and exterior / interior building signage design.

• Vehicle wrap design for service vehicles.

• Print advertisements.

• Brochures and flyers.

Results
The client loved the new identity as it exactly fit the brand personality she envisioned. Armstrong Plumbing successfully increased its female customer base.

• Sales inquiries from women increased by 16% over prior years.

• Customer acquisition of women clients increased by 11% over the prior year.

• Brand awareness increased due to citizens seeing and remembering the newly wrapped vehicles around town.

• Customers gave the company very positive feedback about the new brand.