American Transplant Foundation
Challenge: Develop the brand to launch a nonprofit, generate awareness and public engagement.
Client Challenge
The American Transplant Foundation is a nonprofit founded in Denver, CO. Their mission is to shorten the nation’s waiting list for organ transplants from donors. They were a start-up that needed a brand identity and clear messaging. Their goals were a successful launch, public awareness and fast growth of their donor database.
Our Marketing Solution
We developed their brand, visual identity and messaging and created all content needed to successfully launch the foundation.
Brand identity including logo design and stationery.
Brand messaging.
Website development.
Online directory and banner ads.
Brochures and flyers.
Results
Our brand helped to put them on the map! Stakeholders were thrilled with the new identity, website and marketing materials.
The ATF become nationally recognized in one year.
They exceeded first year fundraising goals by 20%.
Positive brand feedback from constituents.
Website enjoyed high conversion rate of visitors becoming database donors.
