Calfrac Well Services
Challenge: position them as environmentally conscious leaders in their category.
Client Challenge
Calfrac Well Services is an oil and gas supplier and is one of the world’s largest hydraulic fracturing service providers. Due to the highly sensitive controversy around fracking, they wanted to launch an ad campaign and update their core collateral pieces to not only better explain what they do, but position themselves as environmentally conscious players in the hydraulic fracking marketing. We provided the writing for the ads and collateral.
Our Marketing Solution
Conduct market research on consumers’ opinions about fracking as well as how competitors’ were positioning themselves to counter fracking concerns. Then we developed the content copy for their:
Print ad series of four.
Corporate brochure copy.
Equipment brochure copy.
About Hydraulic Fracking brochure copy.
Results
Calfrac was very pleased with the writing and published the ads and collateral pieces with very few changes.
They felt the language clarified their services better.
They believed the messaging supported their environment consciousness at the right level.
They ran the print ads in several regions of the country for long periods of time.
Corporate Brochure - We Wrote Copy
Equipment Brochure - We Wrote Copy
About Hydraulic Fracturing Brochure - We Wrote Copy
Print Ad in Series
Print Ad in Series
Print Ad in Series
Print Ad in Series