Cherry Creek Arts Festival
First Year Challenge: Generate awareness and increase attendance, art sales and merchandise sales.
Client Challenge
The Cherry Creek Arts Festival is one of Denver, Colorado’s signature summer events. The show takes over the streets of Cherry Creek North shopping area and attracts nearly 400k visitors. They weren’t getting good results from their agency and were hunting for a new agency to bolster their brand, increase attendance and boost art sales.
We served as their agency of record for four years. This was our first year’s work. Our first year theme was ‘Immerse yourself in art,’ featuring people entering the colorful impressionistic painted world of the festival.
Our Marketing Solution
We created an integrated marketing plan and executed it flawlessly to help them boost awareness, improve the brand and get the public more engaged.
Created a memorable event theme concept and brand identity.
Merchandise marks and designs.
Print, TV, radio and outdoor ad campaign creative development and media placement.
Direct mail with postcards.
Brochures, event programs and flyers.
Website enhancements and support.
Results
During our first year, the festival experienced greater success and met its targets:
Over 370,000 attendees - the most ever.
12% average increase in art sales.
9% increase in merchandise sales.
Strong attendance by corporate sponsors and donors at VIP events.
Visitor surveys reported a higher level of awareness due to print and radio ads.
Event Logo
Event Program Guide
Immerse Yourself in Art Theme Billboard
Print Ad: Immerse Yourself in Art theme
Print Ad: Immerse Yourself in Art theme
TV Ad: Immerse Yourself in Art theme
Event Activity Logo
Merchandise Identity Mark