Flying Dog Brewery
Challenge: Improve product packaging to fit the edgy style of Ralph Steadman, famous artist featured in their designs.
Client Challenge
Flying Dog Brewery is a microbrewery headquartered in Denver, CO. Their product packaging was unique because it featured the edgy artwork of Ralph Steadman, an artist who worked with journalist Hunter S. Thompson. They needed a design and product packaging partner who could put Steadman’s artwork on a packaging backdrop that fit their rebellious and almost controversial brand personality.
Our Marketing Solution
We studied Steadman’s style and developed a packaging aesthetic for their beer holders and labels that matched the expectations they had for their cool grungy look.
Developed a visual brand standard to match their illustrative feature art.
Designed six-packs and other holders.
Designed beer bottle labels.
Designed promotional posters, flyers and special packaging for limited edition beers.
Ensured that all packaging met stringent printing specifications required for packaging fit.
Results
The client loved the new look of the packaging and hired us to produce more promotional materials over time. Customers gave rave reviews.
Client felt we exactly hit the design objectives.
Positive customer feedback after new packaging launched in the market.
Press coverage resulted from the new look that was a perfect container for Ralph Steadman’s art.
Flying Dog Brewery Logo
Six-Pack Holder Design
Bottle Label Designs
Four-pack Gonzo Porter Limited Edition Packaging
Limited Edition Beer Bottle Labels and Tags
Wild Dog Beer Poster