Metro Denver Dental Society
Challenge: Improve band image and increase convention event attendance and engagement.
Client Challenge
The Metro Denver Dental Society is a dental trade association in Denver, CO. Each year, they host the Rocky Mountain Dental Convention, an annual conference for dentists. Attendance was dropping off so they wanted to rebrand the conference and create new conference marketing to increase attendance and year-over-year retention.
Our Marketing Solution
For multiple years, we managed all conference branding, messaging and marketing materials, including:
Annual conference branded theme, name and messaging.
Annual design of new logo, visual identity and brand standards.
Event program, brochures and flyers.
Postcard direct marketing to dentists with registration offers.
Website enhancements.
Results
Our marketing created an updated image for the convention that was well-received by and that increased event registration.
9% increase in conference attendance.
Higher engagement in conference break-out sessions and workshops.
Positive feedback on the image and marketing based on post-event surveys.
MDDS Rocky Mountain Dental Convention | Annual Event Identity | Event Program | Print Ad | Direct Mail