Our Marketing Solution
Develop a marketing plan, establish a cohesive identity both visually and with messaging, and launch an advertising and PR campaign to generate demand.

• Visual brand identity was updated to achieve a professional, consistent look across materials.

• Print advertising in oil and gas publications.

• Public relations to generate awareness about their products and explain usage and benefits.

• Collateral system of catalogs and brochures for all product lines.

• Tradeshow exhibit graphics.

Results
The resulting brand identity put them on par with larger competitors. The advertising and PR generated awareness about their products and increased customer acquisition.

• Sales inquiries increased by 13%.

• Customer acquisition increased by 19%

• Market penetration increased in their product categories compared to competitors.

• Their target audiences gained a better understanding of how their products work and why they are needed.