Project WISE
Challenge: Rebrand a nonprofit to improve its image, fundraising and beneficiary program recruitment.
Client Challenge
Project WISE was a Denver nonprofit whose mission was to provide low-income and disadvantaged women with career and life skills to help them succeed. They had never invested in a professional brand and felt that it was negatively impacting their success. They wanted to rebrand and portray a more professional image to attract more funding as well as more women in their programs.
Our Marketing Solution
We developed a new brand identity with a clean, attractive, professional aesthetic that was a huge improvement over their former ‘mom and pop’ image:
Logo design and visual brand standards.
Business card and letterhead design.
Website development.
Brochures and flyers.
Results
The client was thrilled with the new identity and immediately showcased it in new fundraising and program recruitment initiatives:
Fundraising increased by 12% over the prior year.
Program recruitment increased by 8%.
Stakeholders and beneficiaries both gave very positive feedback about the new image.
Project Wise attributed their success to our branding.
Logo Design
Business Card
Stationery Package
Website Development
Brochure