Spivack Vision Center
Challenge: Position their LASIK as the high-quality option versus competitors and educate consumers.
Client Challenge
Spivack Vision Center is one of the top eyecare centers in Colorado. LASIK surgery was frequently advertised by other vision centers as being cheap. Their ads often said things like ‘ONLY $500 PER EYE!’ Spivack’s goal was to position their brand as the high-quality option and to educate customers that their eyes are too important to trust to a cheap LASIK center.
Our Marketing Solution
Our creative concept gets the point across with humor, reminding customers that they wouldn’t go to a discount doctor for brain or heart surgery. We developed an advertising and direct mail campaign:
Our creative concept positions the brand as the high-quality option versus competitors.
The use of humor, succinct messages and bright colors captures viewers’ attention.
Print advertising in local publications.
Outdoor billboard advertising regionally.
Direct mail campaign to regional prospects.
Results
The client loved our humorous and very compelling approach. The campaign was wildly popular!
Sales inquiries for LASIK increased.
Customer acquisition increased.
Customers stated they recognized the ads.
The campaign successfully reinforced the Spivack brand as being the high-quality option versus regional competitors.
Print Ads and Postcard
Billboard