Spivack Vision Center

Challenge: Launch Custom LASIK, generate brand awareness, increase seminar attendance and patient acquisition.

Client Challenge
Spivack Vision Center is one of the top eyecare centers in Colorado. They had developed a proprietary way of doing LASIK surgery and they called it Custom LASIK. After doing a soft launch, Spivack needed to formally launch this service regionally, generate demand and new patient acquisition. They also conducted frequent seminars to educate consumers about the procedure and needed to boost attendance and reach more people.

Our Marketing Solution
We developed an integrated marketing plan to launch Custom LASIK regionally and generate awareness:

  • Brand messaging and language for the service.

  • Print ad campaign, media buying and placement.

  • Direct mail campaign to existing patients and new prospects within the region.

  • Seminar marketing materials and support.

  • A monthly newsletter featuring the service.

  • Brochures, flyers and other collateral.

Results
Our marketing program was highly successful and launching the service and exceeded the client’s goals:

  • Sales of Custom LASIK increased 12% in one year.

  • Attendance at seminars increased 8%.

  • Patient surveys indicated that patients had a high level of positive recall regarding the print ads.

  • Spivack gained more market share of the LASIK procedures being performed in their region.

Left: Direct mail postcard | Middle: Print ad | Right: Brochure