Summit for Life Fundraising Event
Challenge: Create statewide awareness of the event, generate participation and meet fundraising goals.
Client Challenge
The Summit for Life Storm the Stars event was a fundraiser held in Aspen, CO. Participants had to climb UP an Aspen ski slope to raise money. It’s objectives were to raise awareness about organ donation and raise funds to support nonprofits that educate the public about the importance of being an organ donor. For the first year, they needed to brand the event, build a web site and launch a marketing campaign to generate awareness and public participation.
Our Marketing Solution
We developed the event’s brand and launched a campaign to get the event off the ground and into public awareness.
We designed a dynamic event logo that captured the rugged mountain aspect of the event.
Website design, development and SEO.
Print advertising writing and design.
Event program and flyer writing and design.
Results
Our event launch and marketing campaign resulted in the first year’s event being a huge success.
The number of participants was 18% over the goal.
They raised 15% more donations than the goal.
Corporate sponsors were very pleased with their exposure and all signed up the following year.
The event attracted a lot of statewide press coverage.
Summit For Life Fundraising Event: Brand Identity | Website Development | Advertising | Event Program | Promotional Flyers