Vic’s Liquors
Challenge: Launch a new liquor store with a fun brand personality based on the owner’s malamute.
Client Challenge
Vic’s Liquors was a liquor store in Denver, Colorado. The owner loved his malamute, Vic, and wanted to base the brand on his dog to create a fun, playful and unique identity that would stand out from other liquor stores. The owner also had an exit strategy and wanted to build this business to sell.
Our Marketing Solution
Our brand features a custom illustrated version of Vic the malamute. We launched a local advertising, PR and direct mail campaign to generate awareness of the new store and it’s grand opening:
Logo design featuring a custom illustration based on Vic the malamute.
Visual identity including stationery and building signage.
Brand messaging to differentiate the store and support launch.
Print ad creative development, media buying, and management.
Public relations campaign.
Direct response postcards and door hangers with special offers.
Brochures, flyers, posters and more.
Promotional items including shirts, caps, stickers, bags and more.
Results
The client loved the new identity because it captured the essence of Vic’s personality as he’d envisioned. The store’s grand opening was successful and Vic’s Liquors became the most popular liquor store in it’s region. The owner also sold his business!
Successful grand opening; exceeded fist quarter traffic goal by 18%.
Customers loved the brand; Vic the malamute became a celebrity.
Print ad response and coupons generated new customers.
Postcards and doorhanger offer redemptions were 12% over target.
Positive press hits in local media generated buzz.
The owner successfully sold the business at a premium value.
Company Logo
Business Card Front
Business Card Back
Print Ad for Holiday Promotion
Have You Seen Vic? Postcard: Front (top) & Back (bottom)
Print Ad for Grand Opening
Flyer: Front (top) & Back (bottom)
Exterior Signage Design