Wheeler Opera House
Challenge: Generate regional awareness of the Wheeler as an event venue, increase event attendance and revenue.
Client Challenge
The Wheeler Opera House is an historic event venue located in downtown Aspen, CO. Event attendance had been lagging over the years. They needed to rebrand to improve their image and generate awareness and preference as one of the best event venues in the region. They wanted to improve overall annual attendance by at least 10%
Our Marketing Solutions
We developed a comprehensive integrated marketing plan based on conducting our own research. Plan execution included:
Marketing plan development.
Primary research study to gauge regional awareness of the venue.
New branding, including logo, brand standards and message platform.
Print ad creative development, media buying and management.
Digital ads and directory listings.
Creation of brochures and flyers.
Public relations campaign.
Results
Our marketing plan not only increased awareness of the venue, but also increased attendance and revenue above the 10% goal.
15% increase in event attendance.
11% increase in revenue, on average, for individual events.
20+ positive press hits.
Ads and PR generated measurably greater regional brand awareness and knowledge about the venue.
