Execution: Outrun Your Industry
Outpace your industry with wildly creative content and campaigns that get up and running fast.
Once you have an integrated marketing plan, how do you get it going? Plans can get stalled by uncertainty about how to best utilize scarce resources. We’ll help you figure out how to effectively utilize employees, vendors and technologies. We can also manage part, or all, of your marketing plan for you. This includes creating content, buying advertising, scheduling activities, managing campaigns and monitoring results. This enables you outrun competitors by getting your marketing in action while freeing you up to focus on other important things.
Creative & Execution Services
We build websites from beginning to end, including site design, copywriting, production, search engine optimization and launch. This includes ecommerce sites. Services:
Website strategy, architecture and navigation
Website content writing that’s search engine optimized
Website design including color palette, visual style and layout
Organic key word research and search engine optimization
Website Development
We can develop a content strategy as part of your marketing plan. Plus we can write, design and publish all types of short and longform marketing content. Services:
Content strategy mapped to personas and customer journey maps
Develop search engine optimization strategy to ensure SEO in digital content
Develop content distribution calendar integrated with overall marketing plan
Ad copy: traditional ads, online ads, SEM, pay-per-click
Email campaigns: email copy, complex automated sequence campaigns
Marketing collateral: brochures, catalogs, flyers, product sheets
Digital content: blog posts, web landing pages, web page content
Thought leadership: white papers, case studies, customer success stories
Sales: pitch decks, presentations, proposal templates, sales emails
Content Strategy & Production
Let us guide you toward a lead-generating demand generation program anchored by smart email marketing. We can also create marketing automations triggered by emails, web clicks and other actions. Services:
Develop demand and lead generation strategies
Write, design and implement email campaigns
Build marketing automations triggered by emails and landing pages
Continuously refine email and automations with A/B testing
Lead Gen & Email Marketing
We offer executive leadership and marketing management services on an outsourced basis for companies that lack internal staff resources or only need part-time start-up leadership and guidance:
Fractional CMO or Head of Marketing for marketing department leadership
Marketing consulting and strategy advice on an as-needed basis
Project and campaign management services to keep things running
Fractional CMO & Project Management
