Strategy: Building the Foundation
Smart marketing strategy creates a solid home base, like a nest, that prepares you to fly.
We help organizations develop a foundational strategy that assesses stakeholders, customers, competitors and the marketplace. This knowledge creates stable home base, like a well-built nest, and allows us to make informed decisions throughout all five phases of our marketing process. The key phases of complete strategic planning are initial discovery, followed by competitive, market and customer analysis.
Strategy Services
We dive deep into understanding your company, products and customers to establish a knowledge foundation that enables us to achieve the best results. Services include:
Audit of existing marketing and sales assets and processes
Customer perception and experience assessments
Internal perception and experience assessments
Discovery report including next-step recommendations
Discovery
Smart marketing depends on understanding the competitive landscape, marketplace conditions and target customers. Objectives are then based on this analysis. Services include:
Competitive analysis based on secondary and/or primary research
Marketplace and industry analysis to determine your best positioning
Customer research, buyer personas and customer journey mapping
Organizational and marketing objectives and KPIs informed by all analysis
Analysis and Objectives
