Dynamic Speaking and Training
SPOTS LIMITED TO EIGHT PER CLASS! In this 3-hour livestream workshop from 9am-12pm on 5/31/24, you’ll learn why brand messaging is the foundation of great marketing. You’ll be expertly guided in developing an initial platform for your organization using creo marketing's proven framework. A brand message platform creates the communications clarity and consistency required to build a powerful brand. Leave with powerful messaging and usage instructions! Cost is $600, so here’s a secret: email heather@creo-marketing.com and ask for a promo code for $100 off your registration!
Build Your Brand Message Platform Workshop 5/31/24
Signature Speaking and Training Topics
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Brand Messaging: The Power Behind Your Brand
What is a brand, and what is brand strategy?
Why is a brand message platform essential?
New paradigm: solve your customer’s problem first
Company brand value messaging
Product and persona messaging
Company brand story and personality messaging
Why our model works
How to create your brand message platform
How to use your platform to guide communications
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How to Build a Magnetic Lead Magnet
What is a lead magnet?
How lead magnets work
What do lead magnets achieve for your business
Discount and offer model lead magnets
Valuable content model lead magnets
How to find content by repurposing
How to create a lead magnet
How to create a lead magnet campaign
How to measure a lead magnet
How to scale lead magnets for max lead gen
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Creating an Integrated Marketing Plan on Any Budget
Why a written plan is key to disciplined success
Determine business and marketing objectives
Establish metrics: KPIs, MQLs and scorecards
Build your tech stack and assess resources
Create a budget
Develop strategy
Identify the best marketing channels
Get your brand up to snuff
Plan and execute tactics and campaigns
Refine and improve to accelerate your growth
Book a Paid Audit and Consultation
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Brand Messaging Audit and Consultation: $450 for 2-Hour Session
In this two-hour video consultation, you’ll receive valuable advice about how to strengthen your brand messaging. You’ll submit a discovery form for your audit. Prior to meeting, Heather invests two hours auditing your web presence, messaging and competitors. During your consultation, she’ll review your audit and provide strategic guidance. Afterwards, you’ll receive a written set of initial brand messages and usage recommendations. This is a $600 value! Email heather@creo-marketing.com and ask for a special promo code for $100 off your registration!
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Marketing Strategy Audit and Consultation: $450 for 2-Hour Session
In this two-hour video consultation, you’ll receive valuable insights into how to develop a powerful integrated marketing strategy to accelerate growth. You’ll submit a discovery form for your audit. Prior to meeting, Heather invests two hours auditing your current marketing. During your consultation, she’ll review your audit and provide expert recommendations. Afterwards, you’ll receive a written strategy recommendations for smarter marketing. This is a $600 value! Email heather@creo-marketing.com and ask for a special promo code for $100 off your registration!
“I specialize in keynote speeches, workshops and customized training for people who want to power up their marketing with magnetic messaging and savvy strategy.”
— Heather Gallien, Chief Marketing Lioness
